Comms & narratives

Whatever your mission is, your movement will want to get the word out. Whether to activate people to the cause, raise awareness, pressure targets, or more, communicating your message is crucial in achieving impact.

Your Theory of Change will shape your comms and narrative strategies, so be sure to start with your TOC as a strong foundation.

One of the classic approaches to designing your narrative as an individual activist or as a movement is Marshall Ganz’s Story of self, us and now. Take the time to do this alone and with your team to sharpen your storytelling and narrative ability.

We also love the Rules’s Culture Hack Method toolkit.