Campaign design
While a lot of the movements we work with come with deep experience in campaigns and campaign design, others are new to this activity. What a campaign looks like depends on your Theory of Change, the size of your team, your budget (or lack of it), your targets, and the aim of the campaign. Is the aim of the campaign to raise awareness about a new pipeline proposal? Is the aim to directly pressure elected officials to vote for a climate justice amendment? Is it to motivate workers in your sector to change their behavior? Think about who is the target for your campaign and what you want to be different by the end of it.
Here are some great resources to get you started and to help sharpen your campaigns: